HOOK

HOOK 51 "You should have that relationship," continues Iala, "you have to know the person, their lifestyle, what they're willing to main- tain. It's not just come in, you know, get your hair colored, and I'll see you later. There's more to go with it to establish the long term relationships, because that's really what you want." Hair care even extends beyond their regular clientele, as the salon participates in the Wigs for Kids program, providing personal- ized wigs for children as needed. Their favorite client requests? Aleida, who has a background in celebrity hairstyling, loves to bring that celebratory experience to special occasions. "I like to do when someone's going to dinner and they want to feel their best, look their best. I tell them, well, let me see what you're wearing. Let's do your hair this way." As for the name? "That's a whole long story." Long story short, it's mistranslation of the word "home." But the linguistic snafu didn't stop the team from making Pamaya Red a home in Piermont for their most loyal customers. A friendly atmos- phere is felt by clients and staff alike. Aleida effuses, "This place is really fun to work at, it's a good atmosphere, every- body loves coming here." "It sounds kind of hokey, because it's hair. But really, my end goal is, I love when people are happy with how they look," shares Iala, "You know what I mean? You can really pick some- one up if they're having a low time in their life and you make them feel good about how they look. It's very rewarding. What's next for Pamaya Red? A focus on hair health and per- sonal satisfaction. Iala concludes, "I just would love for every- one to just be happy with my work and how they feel about themselves. If it can make your day, that's awesome." 535 Piermont Ave Suite 2, Piermont, NY 845.398.7100 Above: Rob, owner of Pamaya Red adjusts a Medical Grade Laser. Left: Magnified scalp imag- ing for hair analysis.

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