2024 | HOOK MAGAZINE 15
company is for profit and meets high standards of social
and environmental performance, transparency, and ac-
countability.
Inspired by one of the first books on business he read,
"Let My People Go Surfing" by Yvon Chouinard, (the
founder of the company Patagonia), the Patagonia ethos
was one that resonated with Collier. "I believe people
who work at Arch feel good about working in a crea5ve
environment, they feel cared for, and feel what they're
doing is good," he says. "I feel like we align with Patago-
nia in that way." As for himself, Collier balances being a
businessman and an ar5st, using crea5vity as a work
ethic of its own. He is constantly thinking ahead to the
bigger picture and working towards it. "I'm driven by a
sense of accomplishment for turning imagina5on into re-
ality, or concept into crea5on, into reality."
Above: Elements Earth
Stage —Music fes/val Fire
Stage. All facades were
hand painted by their
in-house scenic team a"er
being etched and milled by
their CNC. ARCH specializes
in large scale 3D art and
immersive environments.
Le": Event Prop — Tall
Gibson guitar, Les Paul;
23'x23'x23' Photo studio
Cyclorama; StreetSeats
NYC. Modular outdoor
dining systems.
