HOOK

ONLINE NEW YEAR JFM 2025

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HOOK 25 partner Marta O'Connor, bringing elevated ele- gance to town with the launch of Vellvette, a vi- brant boutique that's part SoHo, eye candy, and passion. The rich navy and gold exterior is a window into what's to come inside. Gilded fixtures, crystal chandeliers, and high end art and accessories along with carefully curated furniture and displays, the look of Vellvette is decidedly different and meant to bring cus- tomers into a world where you can wear a brown velvet suit set, pink pants or stylish read- ers. Vellvette offers an upscale selection for both men and women with a wide range of wares sourced both globally and locally. The look of Vellvette is decidedly different and meant to bring customers into a world where you can wear a brown velvet suit set, pink pants or stylish readers. Vellvette offers an upscale selection for both men and women with a wide range of wares sourced both globally and locally.

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